The marketing team at East Norfolk has asked me to come up with ideas that will help to promote the EN college to potential students. I will do this by focusing on improving the external website so that it will appeal to the correct audience (young males and females aged between 15 and 17).
The team would like me to come up with annotated analysis of the current site and make annotated mock-ups of new designs that I have created which I feel would better suit those who are looking to go to college in the Norfolk/Suffolk area.
I will be doing this by looking up different websites and looking at different aspects of the website while also analysing them. I will include: The colour, font size, picture size and type and also the layout of the whole website. I will use websites such as my old school website and other websites which people use often.
I need to consider the EN brand at all times and make sure that I show the college in a positive light and give serious thoughts to my audience and who will access it.
